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Laurent Farge from ALEC FITOUT talks about catering to KSA clients

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Massive opportunities for commercial interior design and fit-out are to be found in Saudi Arabia. We continue our series – Movers & Shakers by talking to key players from the region who have recently tapped into the competitive market of KSA to hear what opportunities and challenges are present. ALEC FITOUT is one of the firms utilising the opportunity to expand its services in the region.

Market analysts Mordor Intelligence notes that projects such as the Avenues Mall and King Abdullah Financial District are investing around USD 10.7b (SAR 40.14bn) in the construction of various residential and commercial projects.

As construction booms, Saudi’s interior design market is thriving, with a diverse range of projects taking place across the country. Huge development such as the Red Sea Development and King Abdullah Economic City are attracting international and regional interiors and fit-out firms.

CID speaks to Laurent Farge, general manager of ALEC FITOUT, to know more about the opportunities and challenges presented by the Kingdom.

ALEC expands its horizons

Need to know: ALEC FITOUT is part of construction company the ALEC Group. The firm specialises in the fit-out and refurbishment of five-star hotels and resorts, cultural, immersive, and luxury mixed-use developments in the MENA region and especially in Saudi Arabia, where it opened a new office in early 2021.

KSA USP: Having successfully completed 92 projects across the region, with a total value of $1.17 billion, and with the expertise gained from delivering the fit-out for the Saudi Pavilion at Expo 2020 Dubai, which won ‘Best Pavilion’ award, ALEC FITOUT is uniquely positioned to cater to the ambitious luxury hospitality, corporate head offices, museums, and immersive cultural exhibition fit-out projects in the kingdom.

Saudi Pavilion at EXPO 2020 Dubai

Designed by Boris Micka Associates, the pavilion had won the Platinum Certificate in LEED by the US Green Building Council (USGBC). Additionally, the pavilion holds three Guinness World Records; the largest interactive light floor, the longest interactive water curtain at 32 meters in length, and the largest interactive digital screen mirror with an area of more than 1,240 square meters.

The structure of the pavilion, an inclined volume rising from the ground towards the sky, symbolizes the core message of the project that the country is firmly rooted in its heritage but changing rapidly towards the future.

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